With an agile mindset and design thinking processes, I like to develop disruptive solutions that bring the user to the center of ideas. With a strong branding background, my goal as a designer is to strike a balance between business objectives and user needs. My entire process is based on well-defined stages: Discovery (understanding the need, research with users and impacted areas, definition of problem(s) and hypothesis raising, more research, strategy and UX concept with navigation and architecture patterns, well-structured wireframes with functional flow designs, Visual Design with UI Kit or Design System before designing interfaces without a base, usability tests and finally success metrics.I believe in this format/methodology, to achieve the objectives.