I'm Jey Castro, a product designer

With an agile mindset and design thinking processes, I like to develop disruptive solutions that bring the user to the center of ideas. With a strong branding background, my goal as a designer is to strike a balance between business objectives and user needs. My entire process is based on well-defined stages: Discovery (understanding the need, research with users and impacted areas, definition of problem(s) and hypothesis raising, more research, strategy and UX concept with navigation and architecture patterns, well-structured wireframes with functional flow designs, Visual Design with UI Kit or Design System before designing interfaces without a base, usability tests and finally success metrics.I believe in this format/methodology, to achieve the objectives.

Projects
2023
EV - Partner Sales Company
2019
Digital Platform - Web
Construtora Tenda
Tenda com Você
2019
Digital Platform - App & Web
Construtora Tenda
Workplacer
2018
Digital Plataform - App & Web
Startup Workplacer
Payly
2018
Digital Wallet
Fintech's Cosan/Raizen
Shell Box - UI Motion
2018
Mobile App
Shell/Raízen
Shell Box
2018
Mobile App
Shell/Raízen
Valeti/Visa
2018
Mobile App & Web
Valeti Startup + Partner with Visa
Financial Interfaces Itaú
2017
Money's Totem & Screen's Agencies
Itaú Bank
UX/UI Projects
2017
IxD and Usability to Apps & Web
OLX, Day2Seconds, Vine, ESP, Gam*R
Quântk
2016
Branding / UX / UI Project
Digital Agency
Illustrations
2013
Graphic Design, Illustration
Concept Art For Games and Animations Film, Personal Project Illustrations
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